Cai Tien Xanh Co., Ltd. began operations on November 21, 2008, providing environmental protection technology solutions. Cai Tien Xanh constantly improves its organization, builds a team of highly qualified professionals, and pioneers research into new environmental service technologies with sustainable standards.
Ms. Tran Thi Co – Founder of Cai Tien Xanh – has always wanted to strengthen the team, fully bring out their professional enthusiasm, and pursue the aspiration not only to deliver economic value to customers but also to contribute to environmental protection for life and society.
1. Cai Tien Xanh – People are both a competitive advantage and a major business challenge
Cai Tien Xanh operates by the guiding principle: “Great achievements are never brought about by a single individual; they are the effort of an entire collective.” For that reason, throughout her journey of developing the business, Ms. Co has always wanted to build an energetic workplace and nurture a cohesive collective whose members may have different personalities but all look in the same direction.
However, doing that is not easy. If it is not done “right,” team issues cannot be solved, continue to linger, and ultimately reduce work performance. While running Cai Tien Xanh, Ms. Co encountered many issues that affected the people factor in the organization:
1.1 No clear operating framework:
The lack of a clear operating framework caused the Cai Tien Xanh team at that time to operate in a disordered, fragmented, and inconsistent way. As a result, pressure arose from both the leadership team and employees. More than ever, Ms. Co needed a clear and transparent operating framework to end this situation and create conditions for the newly recruited CEO to operate Cai Tien Xanh more easily.
1.2 Business management skills:
As someone with a stronger tendency toward strategic thinking, Ms. Co faced limitations in management capability. At that time, Cai Tien Xanh was also responding to the wave of “digital transformation.” However, “leadership capability” in the context of enterprise digital transformation was a concern for Ms. Co, because it is not simply a matter of applying business management software; in parallel, the company must improve leadership and management skills at departmental levels.
According to McKinsey statistics in 2021, up to 70% of businesses fail in digital transformation. In reality, some organizations use business management software, and sadly those tools become a step backward for the organization, while the business struggles to improve leadership skills at the departmental level. Businesses greatly need to digitize operational processes and data for continuous monitoring, but have we prepared carefully enough in terms of internal capability and leadership skills, or is there software that can solve this problem?
1.3 Unable to control the company’s situation at that time:
After more than 14 years of formation and growth, with the number of personnel and projects increasing, controlling business operations became more and more difficult. That made it hard for Ms. Co to make timely business decisions. This was also the challenge Cai Tien Xanh needed to overcome in order to meet its growth pace in the coming period.
Overall, the difficulties Cai Tien Xanh faced all affected the “people” problem in the organization. To remove people-related barriers and challenges, the business first needed a standard operating process so everything could move into a proper structure, while also improving the management skills of the leadership team and controlling the company’s situation at that time.
Understanding clearly how difficult it is when a business lacks a clear operating framework, which leads to many complicated people-related issues in the organization, Ms. Co had used other management software before coming to Simplamo. In the end, however, she could not find “synchronization” for her company. She learned about Simplamo at a seminar and was completely convinced by its features. Simplamo became the solution to Cai Tien Xanh’s current barriers.
2. With Simplamo’s companionship, Cai Tien Xanh successfully removed barriers related to “People”
2.1 An operating framework helps the business run systematically – and recruit the right CEO
First, Simplamo answered Cai Tien Xanh’s most difficult problem: “the lack of an operating framework.” Applying Simplamo in the organization helped Cai Tien Xanh operate and work in an orderly way, with work flowing smoothly from departments to employees. The Accountability Chart on Simplamo clarifies each person’s roles and responsibilities, displays them visually on one screen, and shares them with the entire team. As a result, everyone clearly understands their work, and things are no longer overlapping and complicated as before.
2.2 Simplamo improves leadership capability – clearly seeing personal strengths
Business management is no longer based on gut feeling. Ms. Co can now see organizational issues more clearly and view the overall picture of the company through the software, from which she can make the right decisions.
Using Simplamo helps Ms. Co improve her management capability, create a firm basis for delegation, and enable the team to become more proactive in their work. She now has time to do what she enjoys and focus on her strengths.
2.3 Building aligned goals – giving the business clear direction
Through building quarterly priorities and a scientific weekly scorecard, not only Ms. Co but the entire team can clearly grasp goals and identify the important work that needs focus. Ms. Co can understand the business situation on a single platform; nothing is missed, and if the team goes off track, it can be quickly detected.
Another equally important point is that Simplamo provides an orderly weekly meeting framework. This meeting framework helps her easily grasp the progress of important projects; in other words, she can promptly track arising issues and resolve them.
3. Simplamo – Not only scientific management software, but software that digitizes management thinking for business owners
After 6 months of operating on Simplamo, Ms. Co enthusiastically shared the positive changes Cai Tien Xanh achieved. According to her, Simplamo is not only software; it is a thinking system, because only true thinking can deeply impact the team:
- Simplamo builds the overall picture and creates a shared direction for the whole business
- The team maintains a weekly meeting rhythm and always closely follows business operations
- The new CEO quickly took over operating work from Ms. Co
- The leader is freed up to do what she enjoys most
- The company found people who fit clear roles and responsibilities
Simplamo CEO Mr. Phan Thanh Tung shared: “With Simplamo, you can understand it simply as a dose of medicine that goes deep into the organization and each member, helping improve team health and connect employees through weekly meetings. Goals are set, employees share a common way of thinking with the leader, helping promote employee energy and avoiding pressure on each individual.”
We hope that, with the companionship of the Simplamo team, Cai Tien Xanh will build a stronger team and go further in the next stage.
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Simplamo – Modern scientific goal management software with a unique combination of KPI and OKR. It turns the complexity of management into something simple and familiar to every employee, relieves pressure on leaders, focuses on what matters, and optimizes work performance for businesses.
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