Bao Bì Ánh Sáng Trading and Manufacturing Joint Stock Company is one of the first companies specializing in PP packaging production in the Vietnamese market, with the motto “Simple, effective, fast, and comprehensive” to bring the highest value to customers.
Starting as a pioneering enterprise in the woven PP packaging industry, and also as one of the companies affected by the pandemic, Bao Bì Ánh Sáng now needs to accelerate its development. To do so, Mr. Trần Hữu Như Anh – CEO of Bao Bì Ánh Sáng – decided to adopt Simplamo to improve the team’s work performance and help the Sales department pursue sales goals thoroughly.
I. Challenges the team faced while executing the CEO’s strategy
1. Difficulty resolving cross-departmental issues
The Bao Bì Ánh Sáng team struggled to resolve cross-departmental issues. These issues did not originate from a single department but were also affected by other departments. Therefore, for problems to be solved at the root, the team needed a method to break down problems, identify the core causes, and then create a way to assign work so that problems would not grow larger over time.
2. During execution, the team needed a concrete action plan to pursue continuously
Mr. Như Anh needed a tool to turn every plan into concrete actions, helping the team focus on execution to achieve business goals and drive company growth.
The decision to adopt Simplamo helped Bao Bì Ánh Sáng complete its goal execution system, enabling the Sales department to accelerate strategy execution smoothly, pursue goals, and help the company achieve revenue according to the CEO’s strategy.
At present, Bao Bì Ánh Sáng is using Base.vn for HR and project management. Deploying Simplamo is a strength that helps the CEO manage strategy and business goals. At the same time, it clarifies each member’s roles and responsibilities in the business department, builds the core metrics that the Sales department needs to measure, and breaks goals down into specific milestones so the team can follow them weekly.
II. Bao Bì Ánh Sáng – Pursuing Goals and Completing the Execution System on Simplamo
1. Building and clearly establishing each member’s roles and responsibilities within the department
Simplamo’s expert team helped Bao Bì Ánh Sáng build roles and responsibilities, clarifying five responsibilities for each member. From this foundation, the company could build indicators and goals with clear owners.
Completing the accountability chart successfully laid the first stones for the goal execution process. When everything is transparent and clear in terms of roles and responsibilities, overlapping functions and overlapping work are removed, and every member is accountable for their own work.
2. Building core metrics for the Sales department, closely tracking the company’s business indicators
Simplamo experts supported the Bao Bì Ánh Sáng team in building a weekly core metrics dashboard for the business department, such as: ensuring finished-goods inventory does not exceed one order per week, revenue, number of quotations sent to customers, number of potential customers reached, and more. The metrics dashboard helps visualize the situation of Bao Bì Ánh Sáng’s business department clearly. In the current business context, measuring core metrics helps the company easily understand the situation and propose timely solutions to problems.
3. “Planning” for the CEO’s goals through goal building and decomposition
Through the process of building goals on Simplamo, the Bao Bì Ánh Sáng team created “specific execution actions” for the CEO’s strategy. Goals were built based on the company’s vision: Vision ⇒ 10-year goals ⇒ 3-year goals ⇒ quarterly goals. The team then discussed together to build clear milestones for quarterly goals and proactively measure and track those milestones regularly. This formed a connecting thread from the company’s vision to concrete actions, enabling the team to pursue goals thoroughly.
Specific execution actions for the CEO’s strategy are clearly shown through the mindset of building and decomposing goals on Simplamo, organizing the entire team to operate in pursuit of goals.
4. Organizing weekly meetings and thoroughly breaking down each issue
In daily work environments in general, we often feel that there is a problem with a certain task, but in fact we do not know exactly what the problem is. Even so, we clearly understand its impact and consequences, but we cannot truly put it into words. Therefore, we often tend to chase symptoms without finding the root cause.
Through Simplamo’s three-step problem-solving principle, the leadership team at Bao Bì Ánh Sáng was able to address shortcomings in team problem solving by identifying shared issues that fall under the responsibility of multiple departments, establishing communication mechanisms, creating shared and clear accountability, and encouraging teamwork to handle influential problems.
The scientific problem-solving process on Simplamo:
- Identify: Break down problems and identify cross-departmental issues in order to propose the right direction for resolution.
- Discuss: Receive multidimensional perspectives from the whole team.
- Conclude: Create concrete actions and avoid putting yourself in a passive position before the problem becomes too late.
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions” (Albert Einstein)
Learn more about the weekly meeting process and breakthrough problem-solving method here
This solves the reality in which major problems and their causes are fragmented across many places, while also creating concrete actions to resolve them.
Simplamo helps bring the team into a continuous execution rhythm of pursuing goals. At the same time, shared issues are resolved effectively. This is the foundation that helps the company achieve business goals and complete the CEO’s strategy.
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Simplamo – A modern, scientific goal management software that uniquely combines KPI and OKR. It turns everything complex in operations into something simple and approachable for every employee. It frees leaders from pressure, helps them focus on what matters, and optimizes business performance.
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